Last September Sears released their first line of kids clothing co-branded with hiphop icon LL Cool J, including apparel for juniors, kids and young men.

And right now, they have a sale on with up to 50% discounts…!

By partnering with a celebrity like LL Cool J, who has earned 10 platinum albums and two Grammy Awards, the struggling retailer hoped to reach multicultural shoppers, particularly African Americans. Sears said LL Cool J’s line represents shoppers who desire authentic, affordable streetwear. LL cited his mother, wife and three daughters as inspiration for knowing that girls (and boys) want to dress well.

LL was also quoted as saying “One of the happiest times I can remember was my grandfather taking me to Sears every weekend when I was a child. I am pleased to bring an authentic brand to Sears customers across the county who represent those people and family members who influenced the person I am today.”

They have some fantastic items, with a very varied range.

Shop online here.
Currently up to 50% off!