Chalk n Cheese is a children’s clothing label out of Melbourne, Australia, that is really picking up momentum. Launched in 2005 by designer Tracey Merrifield, it was born from a need for children’s clothes that were functional, that lasted yet were still cool.
It’s distinct design throw back to 1970s cool comes from the designer’s fond memories of Australian summer days running through sprinklers, playing cricket in the drive, lemonade icy poles and cheezles perched on every finger.
The fabrics and designs of each piece are very unique, you wont see any t shirts with emblems blazened across the front, but instead they offer a wide range of short sleeve or long sleeve collared t shirts (or polos) for both boys and girls. Their shorts and pants are cut to fit ‘just so’ on the hips finishing with a slight flare on the leg and the girls dresses are in such bright colours and bold patterns, there is no better statement to make this season.
Chalk n Cheese’s philosophy is simple: to design clothing with a unique style and with a quality that will last. The philosophy of the brand is to reflect the ‘wonder years’ of growing up, when TV was a treat and playing hide and seek was common place, along with blowing bubbles in our cups of milk. Chalk n Cheese is available online and at selected shops worldwide.
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