Products approved by MADE-BY must have evidence to show every stage of production uses environmentally-friendly materials, such as organic cotton, and are put together in factories with social codes of conduct, providing optimum working conditions for staff.  MADE-BY approved clothing is recognised by a blue MADE-BY button sewn onto the label. This will first appear in Purebaby’s Winter 2009 range and be available in stores from February. Ms Winford said Purebaby was taking part in a ‘tracking and tracing’ program in the future. “Our customers will be able to trace the manufacture of their garment online, from the farmer who produced the organic cotton right through to purchase,” she said. Each Purebaby piece is soft and comfortable – easy to wear, beautifully designed and beautifully organic.

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Organic cotton has been grown and processed without the use of harmful chemicals. Unlike conventional cotton, sustainable farming practices have been used to produce organic cotton without chemical pesticides, defoliants or fertilisers. These practices do not pollute ground or surface water, soil or air. Organic cotton is safer for farmers, for you, for your baby and for the environment. Organic cotton feels softer, smells cleaner and is less likely to trigger allergies.

Conventional cotton occupies only 3% of the world’s farmland, but uses 25% of the world’s chemical pesticides and fertilisers. Globally, international production of organic cotton was 6,368 metric tons, or in excess of 14million pounds. All grown without the use of harmful chemicals.

The chemicals used on conventional cotton are among the most toxic substances used in farming, the runoff from irrigation seeps into our drinking water and contaminates it. Organic farms respect our water resources by eliminating the use of chemicals that pollute. The primary focus is building healthy soils together with protecting and conserving water resources.

An estimated 25million people worldwide are poisoned by pesticides every year. Organic production reduces health risks by preventing harmful chemicals from getting into the air, earth and water that sustain us.