Interactive t-shirts from Japan.

理性と感性のバランス、可能性の発見、偶然の連鎖、ときどき生まれるプロダクト。

“Balance between rationality and sensitivity, inquiry into new possibilities, chain of coinsidence and the occasional birth of new products.”

Noto-Fusai is a designer duo consisting of the two designers Noto Hirotsugu and Noto Miyo, who lauched the alternative t-shirt brand [ shikisai ] in 2005. Centering on the proposal of new products, they are pursuing the positive possibilities in every side of the contemporary society.

“Noto” is their last name. “Fu” means husband. “Sai” means wife. All together, Noto-Fusai stands for “Mr. and Mrs. Noto”.

Their designs are interesting and quirky, but definitely fun. And perhaps best of all are their selecion of interactive t-shirts, with the printed motif has a “functional” element that extends beyond the 2D.

And luckily, they’re not just for the little ones…!

Check out their full range of design items on their website (with online shop!): www.notofusai.com