Founded in July of 2005 by social entrepreneur Mary Fanaro, OmniPeace is a humanitarian fashion brand that donates 25% of net profits to charities supporting peace, education, human rights and ending extreme poverty in Africa by 2025. By using branded apparel and other consumer products as a vehicle to share its powerful message, OmniPeace has been able to gain supporters ranging from Hollywood celebrities to leaders in the global movement to bring change to Africa. To date the company has raised close to half a million dollars for charities that support their mission, and built two schools in Africa with two more on the way through their partnership with Ed Hardy.

Fanaro conceived the idea of OmniPeace while watching Live 8, a string of benefit concerts created to highlight the urgent need to address global poverty and relieve African debt. Inspired, Fanaro decided to create a company to address vital humanitarian needs through the distribution and sale of branded consumer products that would allow her to quickly and simultaneously raise money for, and awareness about, the continent and its people – two things the region desperately needs.

A visit to impoverished parts of Africa moved Fanaro to find a way to not only take action that would make a long term difference, but also to align with an organization that shared the same goals as her vision. While reading the Los Angeles Times, she came across an article about economist and global anti-poverty crusader Dr. Jeffrey Sachs whose formula for making African villages self-sustainable was proving to be ground breaking. Soon thereafter, she contacted his organization, Millennium Promise, a non-profit seeking to end extreme poverty by 2025. Mary met with Sachs and with his support and blessing, OmniPeace was born.

OmniPeace is available for children through kidswear label Joah Love.

Joah Love chose to work with OmniPeace primarily because of their core mission. Secondly, Joah Love’s founders were inspired by the fact that they must get to work directly with the OmniPeace’s Founder, Mary Fanaro, who not only has a great passion for her work but ensures the consumer’s donations go directly towards accomplishing tangible results.

Kingston Rossdale in his OmniPeace boots