With Naomi Watt’s son, Sasha (Alexander), a fan of the super cool kids brand iNTAKT, we decided to have a chat with the creators to find out why they started iNTAKT and why its so popular with little hipster fellas and their parents……

Why launch another boys clothing brand?

“Boys’ fashion has been overlooked for far too long. Moms, dads, grandparents, aunts and uncles want to dress their sons, grandsons and nephews in stylish, fun and affordable clothes, not just comfortable and functional garb. Moreover, young boys, even some toddlers, now voice their opinions on what they want to wear and what they want (request, plead or demand as it may be)  is “chill” fashion to express their sense of style beyond the basic tees and jeans. iNTAKT was born to fill this need for cool, stylish and sensible designs that both boys and their parents will love.”

What inspires your collections?

“iNTAKT’s collections are inspired by hip and everyday surf, skate and street pop themes and activities and designed for easy mix-n-match wear. The combination of featured graphics and fabric detailing is unique and offers a depth and dimension of style that is rare to find. Practically speaking, iNTAKT offers super-soft, comfortable, durable, affordable and accessible fashion collections for boys.”

iNTAKT is an affordable and stylish clothing line of skate, surf and street pop inspired tees, shirts, hoodies, shorts and long pants for ages 12 months to 7 years. Parents will love them because of their price, high-quality and versatility for outdoor fun, travel and everyday wear and boys will love them for their cool designs and bold graphics! With wonderful subtle finishes on the clothing; a simple pair of terry shorts are cooler with a rough cut bottom, a woven shirt stands out with its unique detailed front pocket and a blue-striped polo is modernized with an art-inspired splatter print. Detailed stitching, stylish designs  all add to making iNTAKT a true all-boys collection!