Serendipity’s design is based uniquely on natural materials in certified organic cotton and
production, which cares for the body, our environment and people. Clothes for both body and soul.

Because we wear our clothes all day everyday and they are in such close contact with our body, Serendipity believes that it is so important that those clothing fibres are natural and organic, they are even cautious that the manufacturing process is as natural as possible, that is why tehy are GOTS and Fair Trade SA8000 certified for the entire production process.

This collection is filled with windy skirts and dresses, shirts and shorts in deliciously light woven fabrics decorated with tulips, blooming cherry flowers, tree trunks, stripes and squares.
Crisp pastel colours in milky green, lilac, rose and very soft grey is powered by single contrast colours. India dress for girls and skater knickers and light shirts for boys gives the entire collection a scent of bohemian trendy romance.

“We’ve been working on this all year”, Soleil Moon Frye tells PEOPLE Moms & Babies. “It’s a dream come true”.

In stores since July 4, The Little Seed for Target collection features everything from cozy hooded towels and blankets to comfy onesies, pants, caps and more, in a variety of vibrant colors for babies sizes 0 to 12 months.

“You can go in and really get a piece to suit your lifestyle,” Paige Goldberg Tolmach says. Adds Frye, “It’s all about layering. Parents can buy three pairs of pants and three onesies, and create so many outfits. It’s hip and fun.”

Another bonus? Each piece is 100 percent organic and comes in sparse (but pretty) eco-friendly packaging, which not only minimizes waste but gives consumers the chance to touch what they’re about to buy. “It was important to us to let moms feel it,” Tolmach says.

More importantly, the line is kid-approved. “I put everything on my girls first, because they’re certainly the models,” Frye says of daughters Poet, 4½, and Jagger, 2.

“I ask them what their favorite colors are, what feels comfy. If Poet loves it, I know kids across the country will love it.”

The Little Seed for Target collection will be available on target.com and in select Target stores from July 4 through Oct. 14.

Source: — Kate Hogan. www.people.com

Playing dress-up in mommy’s closet is every little fashionista’s favorite game and exactly the inspiration for Tiny Pants, a brand new line for girls ages 2-14. Proving that “style comes tiny too,” Tiny Pants offers mini stylistas runway inspired pieces designed especially for them and not just shrunken down versions of women’s apparel.

Tiny Pants launches for Fall 2010 with a range of fashion-forward pieces in a candy-colored palette of fuchsia, green, purple, navy and chocolate. Tiny Pants’ debut collection features motorcycle influences mixed with feminine details, extraordinary attention to detail, which is apparent in the signature ruffles at the cuffs and contrasting zipper pockets on tunics, and vibrant colors that appeal to parents and to the heart of kids.

Standout pieces include the clear raincoat that softens its military influence with an outline of green or pink satin ribbon; the fitted velvet blazer with detachable silk petticoat and velvet cropped pants, the belted ruffle shirt dress, clever head scarves, wool poncho and motorcycle jacket.

Here is a sneak peak at some pieces from their AW10 collection:

Mini Rotation is a brand gives you fun tee shirts & clothes that are made to outlast. Now your second or third child will be more than happy for a hand-me-down!

We are in love with the beautiful strong colours that is the theme in this Spring Summer range from this quite amazing company.

The girls dresses pair beautifully with the cardigans (and its not always easy to find a ‘cool’ cardigan) and the tee shirts are just so much fun! But its the philosophy driving this company that makes it even more special……

Barley & Birch opened their doors for business in January 2009 and from day one they have remained focused on maintaining the highest environmental and social standards in the industry. Every single facet of this line is carbon neutral. They offset their emissions created by production and shipping, work with manufacturers and suppliers that are largely powered by solar energy and chose only certified organic cotton and water-based inks, (so the air and water is not polluted with chemicals.)

Essentially, they go beyond the level of convenience to be fair to the planet.

A minimum of 15% of their profits go to several carbon-reducing initiatives in order to fully offset the carbon emissions that result from the production of their garments. And at least another 15% goes to organizations that improve people’s lives around the world, funding everything from educating rural farmers on sustainable agriculture to providing shelter to victims of abuse.

barly & birch

This Japanese vintage online store has plenty to explore, and like most kid’s stores, the boys gear seems to go quickly. But don’t despair, they get shipments of fresh product each week. If you have a daughter, the girls skirts are just about the coolest and most unique we have seen in a long time: FRUiTs

and for the boys….

This French label has some fabulous outfits this season, from floral and girly to checks, cowboy & some rock ‘n’ roll.

Plus, with the “denim on denim” look coming through this spring/summer, you can have some fun with this look on your children. Without thinking too much about how to make it work, check out these looks from IKKS Kids.

The Chook Leaf brand has become the name synonymous with comfortable children’s footwear. Designed in Australia since 2005 it has gained the reputation as the comfortable fun brand of shoes that children love to wear. Hand made in the softest lambskin leather. They have a flat inner sole and wide toe circumference that mimic’s walking in bare feet.  They are designed for fast growing feet that want to have the freedom to develop without the restriction of hard synthetics and rigid soles. The non slip soles add the benefit of safety to children who are unsure on their feet. (and in case you were wondering, a chook leaf is a feather!)

Roberto Cavalli’s Spring 2010 Children’s ‘Angels & Demons’ range is selling out moments after it hits the floor…. and here is why: very cool denim (we love love love the denim shorts), gorgeous tees and overalls that are a must (if you can get your hands on some).

we found these stand out pieces at alexandalexa.com and childrensalon.com