Amongst the millions of brands of children’s clothing on the market, Sudo stands out for several reasons; the brand’s primary focus is on fit, construction and function-ability and they seem to have nailed the designs for both boys and girls, which isn’t always easy. We have pulled out some of our favorites from their new collection.
We all know it’s unbelievably important for kids to wear a helmet when riding their bike/scooter/skate board etc. BUT that is no reason for them not to look their best. We have found some very cool styles at Kiddimoto that they will be proud to put on their head. (half the problem solved right there!).
THE ENGLAND
THE ZEBRA
RED AND DOTTY
GLOSSY AMERICAN STYLE
CLASSIC TARGET
and for some classic retro style…………
BLUE GOGGLE
This range ticks all the boxes. The collection consists of 9 pieces and is filled with skirts, shorts, leggings, a hot pink dress and some ‘to die for’ knits all in bright Spring colours to pull us out of the doom and gloom at the end of winter. Available in H&M stores worldwide and online @ H&M
Little James is the new French brand which gives style to boys from 2 to 12 years.
Their current Autumn-Winter Collection invites you to take a tour of France. Each piece has been inspired by an exceptional landscape or prestigious establishment in favorite regions throughout France.
Every item within the collection is made for the comfort of little men, with adjusted fittings and soft (yet durable) fabrics.
Check out some of our favorite pieces or visit Little James
Traditional, contemporary and sophisticated, these are the main characteristics of the Rose&Bleu brand. Focusing on children’s wear for 0 -8 year olds, Nathalie Rifka & Patricia Germanoso’s company, based in Sao Paulo Brazil has grown in popularity very quickly and can be found throughout the world. The pieces are very classic and simple, which makes them perfect to match with other pieces in your child’s wardrobe. The scarf shown above is a must have, and an item you could make into a family heirloom.
Since its inception, Rose&Bleu felt it important to support and work with underprivileged women, with part of the collection, particularly the crochet pieces, made by disadvantaged mothers and girls throughout Brazil.
Leona Edmiston has been designing women’s wear for over 25 years and the Australian designer has a loyal celebrity following with celebrities such as Elle McPherson, Kristen Davis, Helena Christensen, Sharon Stone and Drew Barrymore all fans.
Recently “Little Leona” was born, and now the little ladies can be as pretty as their mum. Available online at Leona Edmiston
The latest release by a UK clothing company is proving that you are never to young for rock and roll, releasing a range of Limited Edition of Biker Playsuits for newborns. A little bit rock and roll and a whole lotta attitude, the Oh Baby London Biker Playsuits have been released in a strictly Limited Edition range of 200 worldwide.
Director Hannah McHalick says this is the first time Oh Baby London have released a Limited Edition range. “Oh Baby London has always championed kids’ creativity and individuality and we’re finding more and more that parents are wanting something ‘one off’ that represents their babies personality.”
The Biker Playsuit is made from baby-soft 100% cotton jersey, and is brushed on the inside for extra comfort and is available for ages 0-3 months, 3-6 months, 6-12 months and 12-18 months. This is truely is Limited Edition with only 200 biker suits made worldwide, however there are plenty of other cool options for your little hipster.
Glance at a recent copy of Vogue, any of 2009’s best-dressed lists or front row at the shows, and one fact is unmistakable: the fashion world just can’t get enough of Harry Potter star Emma Watson. She may have grown up in a Hogwarts uniform, but she’s blossomed into everyone’s favourite British starlet and looks set to spend her 20s dressed top-to-toe in Burberry and Chanel (she has contracts with both brands).
Frankly we wouldn’t blame Miss Watson if she chose to spend her Harry Potter afterlife as a full-time clotheshorse, but instead she has chosen to flex her considerable fashion flair creating a range for the ethical clothing brand People Tree. This is in between studying English literature at America’s Brown University and filming the final Harry Potter movie.
It’s a savvy move by Emma – People Tree has some serious fashion cred, having teamed up with designers Richard Nicoll and Thakoon (a favourite of both Michelle Obama and Anna Wintour), and never before has clothing with a conscience felt quite so on trend.
But before you roll your eyes at the thought of yet another pretty celebrity face putting her name and a few hours’ work to an of-the-moment brand, believe us, this really is a collaboration of creativity rather than convenience. The People Tree team tell us that they were wowed by Emma’s commitment to the project: ‘I was amazed at how many hours Emma put into this collection,’ explains founder of the brand Safia Minney.
‘We’d often go to her home in the evening after she finished filming to go through ideas, or she’d come to the studio laden with her own artwork – it was extremely impressive.’
The aim was to create a range for teenagers that appealed to their consciences as well as their sense of cool. ‘We’re not asking for the sympathy vote,’ says Safia. ‘Our designs need to hold up against the high street but also have that level of quality and integrity that you just don’t get from fast fashion.
Emma may not be your average teenager – I’ve not come across many 19-year-olds who have a work ethic like hers – but her eye for what teenagers want has been invaluable and it shows in the range. She got all her friends involved in the ideas process and was serious about getting everything right.’
The Daily Mail visited the brochure shoot for Emma’s spring/summer People Tree collection to chat to her and give you an exclusive preview of the range and a glimpse behind the scenes. You can almost smell the summer…
You’ve done acting, modelling, and now you’re designing. Is this the future for Emma Watson?
Oh, I don’t have any plans to be a designer. I’m doing this range because I really care about fair-trade and ethical fashion. I’m so pleased that I got involved, but I don’t want to take all the credit for being the designer because I haven’t trained as a designer or even gone to art college – in fact, I had no idea about the amount of work involved at the outset!
So this is not an Emma Watson clothing line?
I didn’t want this collection to be all about me. This is not a celebrity endorsement, it is about creating something that is genuinely a great idea and about making a difference through fashion.
The aim was to create a range for teenagers that appealed to their consciences as well as their sense of cool. ‘We’re not asking for the sympathy vote,’ says Safia. ‘Our designs need to hold up against the high street but also have that level of quality and integrity that you just don’t get from fast fashion.
Emma may not be your average teenager – I’ve not come across many 19-year-olds who have a work ethic like hers – but her eye for what teenagers want has been invaluable and it shows in the range. She got all her friends involved in the ideas process and was serious about getting everything right.’
We visited the brochure shoot for Emma’s spring/summer People Tree collection to chat to her and give you an exclusive preview of the range and a glimpse behind the scenes. You can almost smell the summer…
You’ve done acting, modelling, and now you’re designing. Is this the future for Emma Watson?
Oh, I don’t have any plans to be a designer. I’m doing this range because I really care about fair-trade and ethical fashion. I’m so pleased that I got involved, but I don’t want to take all the credit for being the designer because I haven’t trained as a designer or even gone to art college – in fact, I had no idea about the amount of work involved at the outset!
So this is not an Emma Watson clothing line?
I didn’t want this collection to be all about me. This is not a celebrity endorsement, it is about creating something that is genuinely a great idea and about making a difference through fashion.
How did the collaboration come about?
It was all because my friend, Alex Nicholls, was wearing this great People Tree T-shirt one day, which I liked. He then told me all about the company – he knows Safia and said that I should meet her. He set up an introduction and Safia and I just clicked. A couple of weeks later she got in touch with the idea of a teen range – they were doing older ranges and baby clothes but nothing in between – and asked if I’d like to help put it together. I said yes straight away.
Wise move, People Tree – every teen wants to dress like you!
I am very interested in fashion and I’ve been working a lot in the fashion world recently – it’s such an influential industry, so I knew that trying to help people, trying to alleviate poverty through a fashion line, could work. Fashion is a great way to empower people and give them skills; rather than give cash to charity you can help people by buying the clothes they make and supporting things they take pride in. It’s that simple.
Where did you get your design inspiration for the range?
I went through my summer wardrobe and thought, ‘If I filtered this
so that it was just the very basics, what would I want to keep?’ The answer was cotton vests, easy T-shirt dresses, nice scarves to accessorise with and some lovely linen pieces. For the boys’ range I’ve done hoodies, which I know they’ll love. The clothes are very British, which is why we shot them in an English country garden – it’s all very strawberries and cream and tennis.
We particularly like the T-shirts printed with slogans such as ‘I’m not toxic’ and ‘Please don’t panic, I’m organic’.
I was keen not to preach – you don’t want to be too serious or heavy. I also came up with a daisy print which I’m really proud of – it’s fun and messy. I just wanted to make clothes that are wearable, cool and easy.
What is your favourite part of the collection?
I would wear all the clothes, which are made in Bangladesh, India and Nepal, and there is also some amazing jewellery – especially a necklace made from recycled sweet wrappers, which is made in Bangladesh. It comes in a box also made of sweet wrappers. Brilliant!
It must have been a fast learning curve for you, being on the design side of things for the first time…
It was such fun going through all the Pantone colour books with Safia, but yes, I had to learn quickly – the colours on the page don’t always look the same on the fabrics, so you have to be patient. It’s a case of learning as you go along, and it’s all massively time consuming! When we did the first set of samples some of them looked great but others needed altering a lot.
If the reaction on the shoot is anything to go by, these clothes are going to be out of stock long before spring is here!
I really enjoyed the shoot. All the models are friends of mine: my housemate Sophie, my brother Alex. I basically called in favours – a lot of the crew are friends too. They are all super-talented, so I am very lucky that they were prepared to help out. I asked Andrea Carter-Bowman to do the photos as I just love her work, and she’s young. So this really is a collection for young people put together by young people. And I’m so proud of it – it’s exactly how I intended it to look.
You are something of a fashionista, but were you completely new to fair-trade fashion?
The first time I heard about fair trade was during a geography coursework project, and I remember thinking, ‘Why isn’t everything fair trade?’ Everyone knows about fair-trade bananas and coffee, but of course anything can be fair trade. Fair-trade fashion costs a bit more but allows those who make it to earn a decent living; to be able to take care of their families and live with dignity.
But do you think it is possible to enjoy high-street fashion and also support fair trade?
It’s important to differentiate between fast fashion, which is made very quickly for a very small price, and fair-trade fashion. So if you buy a T-shirt for £2, you just have to do the maths and work our how much the person who made it is being paid.
The iconic and very cool brand, Fred Perry, has turned 100 years old and as part of the celebration they are dipping their toe in the water of children’s wear by releasing kids polos for a limited time, and aren’t we glad. Now your boy can be part of the Brit cool team that has a celebrity following including Ewan McGregor, Damon Albarn (Blur), Paul Weller (Style Council) & Amy Winehouse, just to name a few. The only place you can buy them is online at Little ASOS.
MADE-BY is an independent consumer label for fashion companies who continuously improve and are transparent about the social, economic and ecological conditions throughout the whole supply chain of their collections.
The mission of MADE-BY is to make sustainable fashion common practice, which gives consumers the assurance that a brand produces with respect for people and planet to its best efforts.
Since 2006, MADE-BY garments ware all identified by a blue button near the care label. This label says something about the quality of the garment; the button says something about the quality of the manufacturing process. If you see it, you will then know that the brand produces its collections in a people- and environment-friendly way. Do you support this method of creating fashion? If so, help promote the button. Order one now, sew it on and show it.
Brands that join MADE-BY are committed to produce their collections as sustainable as possible. This can’t be realized for the whole collection in one go, but is done by making step by step improvements in cooperation with MADE-BY. Meanwhile, the brands are as open as possible about their production and show their sustainability progress and results. At the end of each calendar year, the progress that the brands are making in the areas of the environment and labour are translated into scorecards.
The scorecards show the percentage of clothes produced by socially certified suppliers, the percentage of organic cotton used during the past year, and how sustainable the materials that the brand used are. In addition the amount of organic cotton used in kilo’s is displayed. The scorecards cover a period of one year, from the 1st of January until the 31st of December. Only the scorecards of brands that were a member of MADE-BY during that entire period are published.
Of brands that have been a MADE-BY member for less than one calendar year, insufficient data is available to create scorecards that cover the whole year, but the brand’s progress and projects that were started are still published. Here are some of the brands using “Made-By”.
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