Love Jay Girls believes that a fairytale exists in every young girl’s spirit. This is the emotion the collection invokes in anyone wearing their designs. Each dress has it’s own unique personality, making it suitable for any type of wedding or special occasion, while always embodying the light and playful spirit that serves as the inspiration for the line. Capturing the beauty and charisma of a young girl’s imagination and whimsical attitude, Love Jay Girls infuses princess silhouettes with a fresh and fashion forward edge. This passion and energy stems from the desire to introduce a more innovative, effervescent ambiance to the sincerity of tradition.

With each warm color and loving stitch, Love Jay Girls is finally here to turn your little girl’s fairy tale into a reality.

Based in Hackney, East London, British label Nixie Clothing was established in 2006. Now in their 8^th season the brand has grown into a mature, high end girl’s fashion label. Their bohemian, ‘English eccentric’ brand esthetic has secured Nixie’s reputation as one of the foremost sustainable children’s clothing brands worldwide.

Exclusive, timeless and vintage inspired, the collections are a combination of sustainable wools and cottons accented with carefully curated pieces from their archive of heritage silk scarves and textiles.

Nixie’s inspirations draw on such disparate imagery as arid deserts after the rain falls (SS12), the contrast between concrete and colour (AW12/13), 1970’s picture books, the diverse East London community Nixie’s management team live and work in, along with Nixie’s ever growing collection of vintage textiles. The brand is particularly inspired by vintage silk scarves; especially in the increasingly rare pictorial designs where the link between propaganda, fashion and poster design was made.

Not only are all the garments individually and lovingly constructed, Nixie’s company ethos is unique.

What distinguishes Nixie as a brand is it’s product innovation season after season and it’s refusal to follow trends. Instead they are driven by their own unique design vision whilst striving to meet the challenge of being ethical in all aspects of their business.

Fashion cannot be luxurious if it is not sustainable; Nixie endeavors to support the change.

Nixie is stocked in such stores as Harvey Nichols London, Alpaca Japan, Small Lounge Frankfurt, Baby Bird South Korea, Uno de Uno Mexico, of course online at Nixieclothing.com and in their quirky East London boutique.

We asked – Christy Prunier, creator of the new girls skincare brand WILLA what inspired her to leave her job in the film industry and develop a skincare line that rejects the chemicals, petroleum residues and dyes used in many skincare brands…..

“I began development of WILLA 3 years ago when my daughter Willa complained of using her younger sister Julia’s “babyish” skincare products. She wanted to take ownership of taking care of her skin and wanted skincare products formulated for girls like her. I was thrilled with the idea of no longer having to nag her to wash her face, moisturize or put on sunscreen. I thought there would be loads of great options in the marketplace. What I didn’t realize was there were few natural skincare options for girls that didn’t look or smell like a worn-out berkinstock shoe. Seriously. Why did natural skincare products–namely products that were safe–without chemicals, phalates, sulfates or parabens, products made in the USA, not feel, smell or look good?

I knew that unless Willa actually enjoyed taking care of her skin, unless the actual ritual of cleansing and protecting her skin felt great it would never become a daily ritual. I also knew all too well that up to 80% of lasting sun damage happens by age 18….so that unless she started NOW  – when she was still a girl–she would likely repeat my story–a story of 3 facial skin cancers, 1 MOHS surgery and thousands spent on lasers and lotions and potions hoping to undo the avoidable damage I did to my skin when I was Willa’s age.

Enter WILLA. A line of natural skincare products formulated for the unique needs of young skin…we loaded the products with all the best ingredients: green tea, aloe, eucalyptus, natural zinc for the sunscreens–but what makes them amazing is the delight girls (and their moms) get from using WILLA. It’s all about prevention. It’s all about “start young. stay young.”

Prunier, who has battled skincare issues her entire life, consulted with a dermatologist and worked with chemists at leading laboratories for more than three years to develop the 17-launch products for willa™.  She and Willa also spent time in focus groups with girls to understand what would excite them to make smart skincare habits a part of their daily routines.

Polkadot What leggings are proudly made in the USA. The goal of the brand is to build creativity, confidence and self-esteem by empowering young girls to create what they want and express their individual personality through interactive design. They have taken a popular, versatile and comfortable clothing item – leggings – and turned it into a fun and interactive design piece with positive messages, by doing this the Polkadot What crew have made clothing that is fun, stylish, comfortable, bold, inspiring and empowering.

Zani Suttle, CEO of Polkadot What, explains the brand’s core beliefs:

“Fashion is an outer form of expression of oneself and kids should be allowed to wear whatever they want as it is an
important part of who they are, their growth and confidence.” She continues, “My goal is to make clothing for kids that is not only fun, stylish, comfortable and bold, but also meaningful, inspiring and positive to make an impact on their self-esteem at an early age.”

The collection is inspired by basic iconic shapes known and relatable to kids. Each print shape is given a positive matching personality that kids can select based on what they believe best fits them. For example, girls can mix the triangle and hollow circle shapes to create, “The Confident
and Creative You” leggings. Or, they can mix the star and filled circle shapes to create “The Superstar and Happy You” leggings. By choosing the prints they want, it empowers them to create, discover whom they are and proudly represent their leggings.

Polkadot What spreads its positive mission internationally teaming up with The Lunchbox Fund – a non-profit organization that provides daily meals to impoverished school children in South Africa. For every one creation and purchase of a legging, $1 will be donated to the Lunchbox
Fund to provide two school lunches to two children in South Africa, giving them the energy to create, be confident and happy too.

The Cambridge Satchel Company make traditional leather satchels. Founded by Julie Deane, who was motivated to find a way to place her daughter, who was being bullied at her school, into a private school. This company is only 4 years old but these made in England IT bags are very cool accessories that your kids can easily put their snack boxes into.

The Fluro Satchels

Some colours for the boys

Grasshoppers Makes Kids Jump For Joy!

There are several reasons to check out Grasshoppers.  Not only is the beautiful collection of hand-knitted jumpers and cardigans are made from 100% cotton so they are super soft and light weight for Spring and Fall, but every time you purchase a piece from the range you will be supporting a community of disadvantaged women in rural South East  Zimbabwe.

All the women who hand knit the jumpers are stakeholders in Grasshoppers and profits from the sales are re directed back into the business for further development and growth and into their community to provide income generation and poverty relief to over 200 women and their families.

So not only will your little man or little lady look tres chic in a cable vest or knitted hooodie, but you will be doing something wonderful for a great community at the same time.

Check out their full range of 100% cotton hand knitted jumpers & cardigans, blankets, throws & cushion covers, bags & beanies, and best of all, kids toys!

www.grasshoppersjumpers.com.au

This is a new label launched by designer Rujira Lawonvisut.

Lawonvisut is a prolific member of the fashion industry. She lives and works in NY and Bangkok, Thailand. Rujira has worked for various major labels, including Gap, Theory, and Urban Outfitters. She has won numerous awards for her designs, some of which have been featured in Moda In Magazine in Italy.

She explains, “Designing is a lot like cooking. You mix simple ingredients into a big pot to create a dish and then you add your own secret spices to create a personal style.” Having been recognized for her contributions to children’s fashion in magazines, she is proud to be a part of the launch of this new label.

Andrew & Audrey offers a modern spin on classic American children’s fashion. Their collection presents fully fashioned cotton sweaters that are comfortable for boys and girls.  Sporty yet swell, haute yet hip.

Mini and Maximus like kids. They think they are super cool and whimsical and funny. And they are awed and inspired by their ceaseless originality, courage and exuberance. They do some pretty fabulous tee shirts and what is so amazing is that they are big supporters of the arts. They spend a lot of time searching for the best artists out there, whether they be established or up-and-coming artists and incorporate their original designs with artist collaborations to make the line cohesive and unique.

At the moment they have a very exciting opportunity for the budding artist in your MiniHipster. The Art Tees for Kids by Kids (F.K.B.K.) They are taking art submissions on their website from aspiring little artists and each season they will include one or two tees that are created by the coolest MiniHipsters!

Have you ever seen anything so bright and fun? Marimekko is a Finnish brand that started in 1951 and is known for its bright textile prints. This gorgeous brand does everything from women’s and kids clothes to bags and accessories and is made up of a number of talented designers.

Get ready for Spring with these easy to wear tops for boys

A little bit of pretty and a little bit of rough and ready for the girls

Mudslinger pieces are designed in Brooklyn, NY and made in small runs in the best factories NYC has to offer. Never sweatshops. We have picked some stand out pieces from their latest collection:

The shoulder detail on this top gives it a cool feel and those bright blue cords - Love them!

These sweat pants have the feel of a skinny pant and with a cool split at the bottom.

Overalls aren't always cool, but we can't resist these! What a little workman.

If you want to catch what some NYC cool kiddos are going to be wearing in the coming months see more of their range here: Mudslinger