Beautiful Scandinavian children’s wear brand, Pale Cloud shows us behind the scenes of their catwalk show at last months NYC fashion week. These little ladies look like they were having the time of their lives – and the clothes are just beautiful.

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07
Mar
OnLocation: StyleFiles

For most active adults, Lululemon is their Go-To brand. But what about active kids? Lululemon’s new line for active kids called Ivivva launched in 2009. Ivivva has the same quality standards as Lululemon and is designed for active children ages 6-12.

The clothes are designed specifically for a wide variety of sports including gymnastics, volleyball, and yoga. The first Ivivva retailer opened in Canada. In 2012 they opened their first store in the United States. The prices are slightly lower than Lululemon yet the quality and excellence that the brand stands for remains the same. Send your mini hipster off to practice in style with their shorts, tanks, sports bras, and leotards!

Article Written by Alyx Wilson

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12
Dec
OnLocation: Out & About

Cult Brand KSUBI have teamed up with Target in Australia to release a mini me version of their brand. It’s just as authentic and individual as the grown ups with foil skirts and rock and roll shirts. Centered around the frivolity of being a kid, Ksubi Kid for Target offers a unique and tongue in cheek approach to kids fashion. Could this be a “dipping their toe in the water” for a stand alone kids collection?

This limited edition collection can be shopped online at Target. We have pulled out some of our favourites below.





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Tears for this one. Another sweet as a puppy video, this time celebrating Opening Ceremony‘s 10 year anniversary book. Stepping into their downtown store in its first months back in 2002, it’s no surprise to see the heights Carol and Humberto have reached today. It was an exceptional start and the brand continue on the up and up. Here, immaculately styled cute kids take on the roles of Carol Lim, Humberto Leon, Chloë Sevigny and Spike Jonze, taking us back to the beginning. It’s all about friendship, y’know? Published by Rizzoli, find it @ Amazon.

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06
Aug
OnLocation: Out & About

Finnish label XHARK have a cute and new take on baby & kids swimwear. These little onesies not only look cute but tick all the right boxes, check our their DNA………

and their too too cute swimmers.

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25
Jul
OnLocation: Out & About

The new Burberry Autumn Winter Campaign is out and, as usual, we are in love.. The inspiration for this collection has come from the English Countryside and as is always the way with Burberry, the kids collection is a MiniMe version of the grown ups.

The lust have items, and really, out of all the kids brands, Burberry really does it the best – are the coats. So many cool, wonderful, warm, devine coats! Watching this video of these 2 kids jumping and splashing in puddles in their ‘to die for’ coats has given me inspiration to go outside and do the same! Don’t we all love a good puddle jump?

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Exciting News: bon bébé and Isaac Mizrahi are joining forces and collaborating on a new Children’s Collection.

Isaac Mizrahi has been a leader in the fashion industry for almost 30 years.  Since his first collection in 1987, Mr. Mizrahi’s designs have come to stand for timeless, cosmopolitan style.  He has been awarded four CFDA awards, including a special award in 1996 for the groundbreaking documentary “Unzipped.” In December 2009, Mr. Mizrahi launched his lifestyle collection, ISAACMIZRAHILIVE! on QVC. In addition, television audiences have come to value Isaac’s media presence through his roles on “Project Runway All Stars” for Lifetime, “The Fashion Show” for Bravo and his own series for both Oxygen and the Style Network.

Of the collaboration, Isaac Mizrahi said, “Designing children’s clothing is a dream come true for me.  My father owned a company of children’s apparel and I grew up in that field.  My design-heart has its roots in children’s clothes and I am excited to partner with bon bébé.”

Isaac Mizrahi’s Childrens Collection will be available at Fred Segal in Fall 2012

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13
Jun
OnLocation: StyleFiles

It seems that Gimmiedatgear (GDG) has become an instant favorite among Hollywood’s elite. Their signature brand has become both an established modern classic as well as a leading trendsetter for it’s fashion forward washes and designs. Every piece of clothing engages you with it’s very own slogan such as, “presence is more than just being there” or ” You can’t cross the sea by stopping and staring at the water” “A life grows great, only if it is determined and focused”.

Their latest design is putting the focus on an issue that has been in the media a lot lately – Bullying.

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29
May
OnLocation: Out & About

We spent 5 Minutes with Sean Friesen, founder of kids brand OrangeHeat and asked him to tell us 5 points we simply MUST KNOW about OrangeHeat.

Sean:

1) I started the Orangeheat kids apparel brand in 2009 shortly after my Son Jett was born.

2) I was inspired to design simple and modern graphics that enhance a child’s looks rather than compete with them.

3) I draw my inspiration from the objects of childhood that I was fond of but I also like to incorporate as much toddler feedback as I can into the designs.

4) Since moving to Venice in the summer of 2011 — I find the area lush with creativity and the ocean an irresistible force of inspiration.

5) I currently print all my own apparel with made in the USA 100% cottons (some organics) and use eco-friendly water based inks.
So every item is have crafted by the designer with extra TLC.

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23
May
OnLocation: StyleFiles

Hey Mini & Maximus fans, for those of you in the Northern Hemisphere……Summer is almost here, and Mini & Maximus have just launched their new collection  “Rock, Paper, Scissors”! If you haven’t had a chance to see what all the excitement’s about, check out their newest video and see for yourselves….

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