OnLocation: Out & About

Cult Brand KSUBI have teamed up with Target in Australia to release a mini me version of their brand. It’s just as authentic and individual as the grown ups with foil skirts and rock and roll shirts. Centered around the frivolity of being a kid, Ksubi Kid for Target offers a unique and tongue in cheek approach to kids fashion. Could this be a “dipping their toe in the water” for a stand alone kids collection?

This limited edition collection can be shopped online at Target. We have pulled out some of our favourites below.

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Premium stroller maker Bugaboo collaborated with Viktor & Rolf to create a new, limited-edition (only 200 were made!) baby buggy. Using luxury autos as their inspiration, the Dutch-based designing duo took the basic Cameleon3 and gave it a stylish spin. Dubbed “My First Car”, the stroller ($1775) — which sports its very own mini rims.

Although a bit pricey for most parents, the stylish features (faux leather canopy and hand-stitched handle bar, rear silver alloy wheels, custom footmuff and an adorable license plate that reads “bb hearts VR”) will still make you swoon.
It’s so cool, star mom-to-be Reese Witherspoon has already snapped one up. To buy (or just take a peek) at this luxe stroller, go to Victor&Rolf for Bugaboo

source: people.com

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She’s the latest in a long line of famous faces to launch a clothing line, but Jools Oliver’s new children’s collection has been a surprise hit and is currently flying off the shelves at the rate of on one piece a minute.

The 37-year-old wife of TV chef Jamie Oliver launched her Little Birds collection with Mothercare just one month ago, and already the childrenswear and interiors brand has smashed its ales targets.

Customers have been snapping up products from the range since it launched last month, with its best-selling pieces including floral tunic dresses and rainbow pyjamas selling out online and across stores.

In fact demand for the line is 25 per cent more than Mothercare originally predicted.

The collection, which ranges in price from a £3.50 charm bracelet to a £54.99 quilt, comprises such items as pretty floral and embroidered dresses, bright button cardigans, wadded gilets, striped unisex blazers, checked shirts, polo shirts, stonewashed jeans, chinos, decorative nursery mobiles, colourful bunting, soft doorstops, and bibs.

Jools has four children with her chef husband Jamie: Poppy Honey Rosie, 10, Daisy Boo Pamela, nine, Petal Blossom Rainbow, three, and Buddy Bear Maurice, two.

‘We are delighted with the performance of the new Little Bird collection from Jools Oliver,’ says Mike Logue ,UK Managing Director for Mothercare

‘The product range offers exceptional quality and style at an affordable price, which reflects exactly what our customers tell us they want from Mothercare.’

Jools follows in the footsteps of fellow celebrity mother Myleene Klass who launched a best-selling ‘Baby K’ collection for the store in 2007.

The whole Oliver family was first in line when the range launched at Mothercare’s Oxford Street branch in central London last month.

Mrs Oliver said: ‘I have such a passion for the design of children’s clothes, so to have this opportunity to work with Mothercare is just amazing.

‘My mother dressed us in Mothercare clothes and I have done the same with my children, so Mothercare has always been part of my life.

‘My designs combine both quirky and classic style inspired by my childhood memories. The collection features nostalgic, classic pieces, sprinkled with unique touches and playful attention to detail.

‘The entire collection has been lovingly put together and accessibly priced for parents. I cannot wait to see the reaction to it.’

After launching the collection last month Jools tweeted: “Thank u all guys such fab feed back for little bird over the moon excited and v proud thank u xxxxx”

The high sales are a step in the right direction for Mothercare, who reported it made a £100million loss earlier this year and plans to close around 110 stores over two years.

Source: The Daily Mail

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What an amazing collaboration! Diane Von Furstenberg and GAP kids mixing it up. Now we all quite like a little DVF for ourselves but this collection for kids is just amazing. It seriously is a mini me collection. Diane’s signature fabrics made in gorgeous and feminine designs and shapes.

When asked  what inspired this collection with GAP Diane said it was, “a really fun project to be asked to do”. She wanted to “give them (the girls) a little attitude, wanted to go to the core of what the brand is and take prints and make them fun prints and things little girls would like.”

She goes on to add, ” The collection is really all about celebrating life and celebrating colour”.

We are in love!

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the inspiration behind special collections: Collaboration takes fresh thinking further: whether it’s joining (PRODUCT)RED to help eliminate AIDS in Africa, pairing up with Paul Frank to create a unique line of products, redefining stroller aesthetics with a radical Dutch designer, re-imagining urban landscapes with world-renowned artists, or learning things from a Bugaboo Friend…Bugaboo knows the best things happen when passionate minds work together and their latest collaboration is the  bugaboo + Missoni collection which will be available in July exclusively at Neiman Marcus

The Bugaboo + Missoni special collection features two tailored designs. A bright block print adorns the Bugaboo Cameleon sun canopy and bassinet apron, while vibrant zigzags decorate the Bugaboo Bee sun canopy.

Each collection is completed with a knitted Missoni blanket. The luxury knitted blanket features Missoni’s signature craftsmanship and quality.

Angela Missoni, co-owner of Missoni S.p.A on working with Bugaboo: “It was a great joy to work on this project. Children are so sensitive to colours and patterns. Working with Bugaboo has given me a unique opportunity to create a dream stroller that I hope will be enjoyed by children and will stimulate their senses.”

We will take one of each please.

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Last month the Vans collaboration with selected footwear dealer Undefeated to produce the Hernan Era LX pack in both adults and kids sizes. True they’re nothing amazingly outstanding design-wise (although very nice indeed!) but just the fact that the colabo was extended to kids sizes is fantastic, making them possibly be the hottest mini kicks I’ve seen this year!

Available in 4 colorways, the suede and nylon uppers match the colored vulcanized sole, with just a hint of white (or red) detailing.

Pick up a pair for yourself and the little ones at Undefeated locations in California and Las Vegas, or online.

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Anything Crayola sounds like fun! As does anything Vans!
But Vans X Crayola…? Wow!

Incorporating some of their most classic styles, Vans has team up with Crayola to bring you the new Vans Colored By Crayola collection of back-to-school mischief shoes.

Personal favorites include the ever-popular Sk8-Hi’s available in both his & hers pink and blue:

and the forever-classic Classics, available in blue, pink, purple, red & yellow:

The icing on the cake here is that each pair comes with a Vans x Crayola coloring book. The cherry on that icing is that you can nab the coloring book online immediately!, here or click the image below.

Pick’m up on the Vans website, or of course on Amazon.com.

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Launching in GAP stores from the begining of April 2010, Stella’s second collection captures the essence of a perfect childhood summer wardrobe. Paired down essentials are set against playful distinctive pieces, to create an eclectic design mix that allows kids to create their own unique style statement.

Stella has said, “For years now I’ve wanted to create a collection for kids, it’s something I’ve often been asked about. I believe that this collaboration will be a great way for customers to be able to participate in the Stella McCartney brand. I believe that kids clothing should be more accessibly priced, which is particularly important at the moment given the current climate. It’s really exciting for us to do a boys and girls collection.”

Here are some pieces from the range. Our favourite, the Ribbon Espardrilles, these are a stand out!

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This range ticks all the boxes. The collection consists of 9 pieces and is filled with skirts, shorts, leggings, a hot pink dress and some ‘to die for’ knits all in bright Spring colours to pull us out of the doom and gloom at the end of winter. Available in H&M stores worldwide and online @ H&M

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Kickin’ it with your favorite cartoon colabo: adidas X Mr.Men!

adidas has teamed up with the Mr. Men Show (remember the little books…) to produce a his and hers colabo sneaker with their ever popular Superstar 2 model.

adidas vs Mr.Men Show - kids colabo sneakers

Click the images for links to the items.
adidas vs Mr.Men Show - kids colabo sneakers adidas vs Mr.Men Show - kids colabo sneakers

adidas vs Mr.Men Show - kids colabo sneakers

And for the littlest ones, a infant model:

adidas vs Mr.Men Show - kids colabo sneakers adidas vs Mr.Men Show - kids colabo sneakers

adidas vs Mr.Men Show - kids colabo sneakers

If you dig these, then you’ll love the New Balance colabo range with Sesame Street!

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