Ergobaby has partnered with Every Mother Counts to create a Guest Designer Series launched in September.
Ergobaby chose Every Mother Counts, a maternal health advocacy and mobilization campaign, founded by Christy Turlington Burns, because of their commitment and efficacy in spreading the message of prenatal care and safe delivery conditions around the world. The inaugural designer is founder Christy Turlington Burns, with future personalities to be chosen as the collaboration develops.
EMC aims to increase education and support for maternal mortality reduction globally and engage new audiences to better understand the challenges and the solutions while encouraging them to take action to improve the lives of girls and women worldwide.
Ergobaby’s Guest Designer Series will facilitate awareness and support of this vital issue, with a portion of the proceeds of each sale directly benefiting EMC
The launch collection is made up of four distinct and functional products; two Carriers, Not-Just-A-Diaper Bag and a “hands free” Waist Pack in the ‘Umba’ pattern. Ergobaby made great efforts to source the textile design from Africa in order to serve women in the region economically, in addition to its support through EMC. The distinctive “Umba” pattern was created by a small business woman in Togo**, who provides for her children through textile design, and chosen by Turlington Burns to merge the unique sensibilities of African textile design with a stylish, one-of-a kind twist on products parents use every day.
“ I FOUNDED EVERY MOTHER COUNTS TO HELP RAISE AWARENESS ABOUT THE GLOBAL TRAGEDY OF MATERNAL MORTALITY. HUNDREDS OF THOUSANDS OF WOMEN CONTINUE TO DIE NEEDLESSLY EACH YEAR DUE TO COMPLICATIONS OF PREGNANCY AND CHILDBIRTH BUT THE TRUTH IS THAT WE CAN PREVENT UP TO 90% OF THOSE DEATHS .
THROUGH PARTNERSHIPS LIKE THIS ONE WITH ERGOBABY, WE WILL BE ABLE TO HEIGHTEN AWARENESS FOR MATERNAL HEALTH AND HOPEFULLY INSPIRE MILLIONS OF PEOPLE TO TAKE ACTION ON THIS ISSUE . TOGETHER WE CAN MAKE A DIFFERENCE . ” Christy Turlington Burns