Beautiful Scandinavian children’s wear brand, Pale Cloud shows us behind the scenes of their catwalk show at last months NYC fashion week. These little ladies look like they were having the time of their lives – and the clothes are just beautiful.

Posted in Minihipster, StyleFiles, StyleFiles, Video, brand spotlight, female, trendsComments (6)

OnLocation: StyleFiles

Minnetonka was founded in 1946, originally as a gift business that sold moccasins (amongst other things) in popular resort areas across the US.  Shortly after its founding, the business transitioned to all moccasins.  Today the company is widely known as the authentic moccasin brand, and makes a full range of moccasins and moccasin boots, sheepskin boots, and slippers for the entire family, as well as women’s sandals, and a few western-style hats and handbags.

They are handcrafted in the Dominican Republic, using Minnetonka’s unique proprietary techniques, and are made from suede.  The sole is made from rubber and features little nubs, which help prevent slipping.  Moms will love the inside zipper, which helps for easy on, easy off — even the littlest fashionista will be able to help dress herself!

Pair with a pretty floral skirt, or a little denim, and your mini hipster has all the makings of celebrity.  Afterall, Minnetonkas have been spotted on many celeb kids, including Nahla Aubrey (Halle Berry), Zuma and Kingston Rossdale (Gwen Stefani), Matilda Ledger (Michelle Williams), and Mason Disick (Kourtney Kardashian), to name a few.

Posted in Minihipster, StyleFiles, StyleFiles, brand spotlight, female, footwearComments (0)

OnLocation: StyleFiles

Based in Hackney, East London, British label Nixie Clothing was established in 2006. Now in their 8th season the brand has grown into a mature, high end girl’s fashion label. Their bohemian, ‘English eccentric’ brand esthetic has secured Nixie’s reputation as one of the foremost sustainable children’s clothing brands worldwide.

Exclusive, timeless and vintage inspired, the collections are a combination of sustainable wools and cottons accented with carefully curated pieces from their archive of heritage silk scarves and textiles.

Nixie’s inspirations draw on such disparate imagery as arid deserts after the rain falls (SS12), the contrast between concrete and colour (AW12/13), 1970’s picture books, the diverse East London community Nixie’s management team live and work in, along with Nixie’s ever growing collection of vintage textiles. The brand is particularly inspired by vintage silk scarves; especially in the increasingly rare pictorial designs where the link between propaganda, fashion and poster design was made.

Not only are all the garments individually and lovingly constructed, Nixie’s company ethos is unique.

What distinguishes Nixie as a brand is it’s product innovation season after season and it’s refusal to follow trends. Instead they are driven by their own unique design vision whilst striving to meet the challenge of being ethical in all aspects of their business.

Fashion cannot be luxurious if it is not sustainable; Nixie endeavors to support the change.

Nixie is stocked in such stores as Harvey Nichols London, Alpaca Japan, Small Lounge Frankfurt, Baby Bird South Korea, Uno de Uno Mexico, of course online at and in their quirky East London boutique.

Posted in Ethical, Minihipster, StyleFiles, StyleFiles, brand profile, femaleComments (0)

OnLocation: StyleFiles

We asked – Christy Prunier, creator of the new girls skincare brand WILLA what inspired her to leave her job in the film industry and develop a skincare line that rejects the chemicals, petroleum residues and dyes used in many skincare brands…..

“I began development of WILLA 3 years ago when my daughter Willa complained of using her younger sister Julia’s “babyish” skincare products. She wanted to take ownership of taking care of her skin and wanted skincare products formulated for girls like her. I was thrilled with the idea of no longer having to nag her to wash her face, moisturize or put on sunscreen. I thought there would be loads of great options in the marketplace. What I didn’t realize was there were few natural skincare options for girls that didn’t look or smell like a worn-out berkinstock shoe. Seriously. Why did natural skincare products–namely products that were safe–without chemicals, phalates, sulfates or parabens, products made in the USA, not feel, smell or look good?

I knew that unless Willa actually enjoyed taking care of her skin, unless the actual ritual of cleansing and protecting her skin felt great it would never become a daily ritual. I also knew all too well that up to 80% of lasting sun damage happens by age 18….so that unless she started NOW  – when she was still a girl–she would likely repeat my story–a story of 3 facial skin cancers, 1 MOHS surgery and thousands spent on lasers and lotions and potions hoping to undo the avoidable damage I did to my skin when I was Willa’s age.

Enter WILLA. A line of natural skincare products formulated for the unique needs of young skin…we loaded the products with all the best ingredients: green tea, aloe, eucalyptus, natural zinc for the sunscreens–but what makes them amazing is the delight girls (and their moms) get from using WILLA. It’s all about prevention. It’s all about “start young. stay young.”

Prunier, who has battled skincare issues her entire life, consulted with a dermatologist and worked with chemists at leading laboratories for more than three years to develop the 17-launch products for willa™.  She and Willa also spent time in focus groups with girls to understand what would excite them to make smart skincare habits a part of their daily routines.

Posted in Minihipster, StyleFiles, StyleFiles, brand profile, femaleComments (0)

OnLocation: StyleFiles

What an amazing collaboration! Diane Von Furstenberg and GAP kids mixing it up. Now we all quite like a little DVF for ourselves but this collection for kids is just amazing. It seriously is a mini me collection. Diane’s signature fabrics made in gorgeous and feminine designs and shapes.

When asked  what inspired this collection with GAP Diane said it was, “a really fun project to be asked to do”. She wanted to “give them (the girls) a little attitude, wanted to go to the core of what the brand is and take prints and make them fun prints and things little girls would like.”

She goes on to add, ” The collection is really all about celebrating life and celebrating colour”.

We are in love!

Posted in Minihipster, StyleFiles, StyleFiles, colabs, femaleComments (0)

OnLocation: StyleFiles

Polkadot What leggings are proudly made in the USA. The goal of the brand is to build creativity, confidence and self-esteem by empowering young girls to create what they want and express their individual personality through interactive design. They have taken a popular, versatile and comfortable clothing item – leggings – and turned it into a fun and interactive design piece with positive messages, by doing this the Polkadot What crew have made clothing that is fun, stylish, comfortable, bold, inspiring and empowering.

Zani Suttle, CEO of Polkadot What, explains the brand’s core beliefs:

“Fashion is an outer form of expression of oneself and kids should be allowed to wear whatever they want as it is an
important part of who they are, their growth and confidence.” She continues, “My goal is to make clothing for kids that is not only fun, stylish, comfortable and bold, but also meaningful, inspiring and positive to make an impact on their self-esteem at an early age.”

The collection is inspired by basic iconic shapes known and relatable to kids. Each print shape is given a positive matching personality that kids can select based on what they believe best fits them. For example, girls can mix the triangle and hollow circle shapes to create, “The Confident
and Creative You” leggings. Or, they can mix the star and filled circle shapes to create “The Superstar and Happy You” leggings. By choosing the prints they want, it empowers them to create, discover whom they are and proudly represent their leggings.

Polkadot What spreads its positive mission internationally teaming up with The Lunchbox Fund – a non-profit organization that provides daily meals to impoverished school children in South Africa. For every one creation and purchase of a legging, $1 will be donated to the Lunchbox
Fund to provide two school lunches to two children in South Africa, giving them the energy to create, be confident and happy too.

Posted in Minihipster, StyleFiles, StyleFiles, accessorize!, brand profile, femaleComments (0)

OnLocation: StyleFiles

77 Kids by American Eagle show us 3 ways to rock a pretty, flowy, pleated skirt…….

Posted in Minihipster, StyleFiles, female, fun, trendsComments (0)


Mother of two. Luca Leonard decided to start her brand Deluna in February of 2010 after having had a career in film and television in creating and designing. Having travelled a lot through work, backpacking and holidays, her inspiration comes from the romance of travel and taking different fashion ideas and details from around the world which she has put together and then given her own unique, modern twist to.  Her father also travelled extensively and used to bring home lots of weird and wonderful things from his trips, giving everything a slightly nostalgic feel and hint to the past, this helped shape and form the brand and what it stands for today.

This site is so much fun just to look through – not to mention exciting. We were also very interested to learn that everything is made in London by hand, by a small team of seamstresses. Someone say Quality?

These photos are some of our favourite looks for Fall but they don’t begin to cover the amazing pieces Luca created. There is something special for everyone on this site.

Posted in StyleFiles, brand spotlight, femaleComments (0)

British childrenswear label, Bonnie Baby, this month launches a new stunning capsule collection of silk dresses just in time for the party season. The collection is from Bonnie Baby’s ultra-luxe new label, Bonnie Baby Gold, which will feature limited edition heirloom pieces for special occasions. The dresses are all 100% silk and will be available for girls up to age 5 – Bonnie Baby’s first foray into clothes for older children.  Working equally as well as Christening or bridesmaid dress, they are beautifully made, to be treasured and handed down through the generations.

There are two styles of dress: Maisie – a 1930’s style silk short sleeved drop waisted dress with a pleated skirt, and Maria – a sleeveless prom style dress with big floppy bow and tulle skirt. Bonnie Baby Gold will also feature a collection of “Sparkle Knits” – a fabulous chunky cream knitted cardigan, hat and scarf shot through with a sparkle of silver Lurex – to accessorise perfectly with the dresses. All guaranteed to keep little girls warm and snug on their way to the party.

Bonnie Baby is a luxury British baby and childrenswear label synonymous with imaginative design and beautiful quality. The designs are modern and stylish with witty touches and great attention to detail.  The label was founded in 2005 by designer Tracey Samuel, formerly head of knitwear for Sonia Rykiel in Paris. After the birth of her first child, Alice Bee, Tracey decided to transfer her design skills from adults to babies, and from a tiny office in Brighton, Bonnie Baby was born.

The label has many mini celebrity fans, in particular Sarah Jessica Parker’s twins as seen here.

The dresses will be available at

Posted in Formal, StyleFiles, femaleComments (0)

OnLocation: StyleFiles

Its all the fever right now. Ponchos and Capes that is. In the grown up world you will see them popping up everywhere. It has begun filtering down to the mini market with Chloe doing a beautiful one in navy. We have also found some adorable ones from US brand Pebbles

Chloe Kids cape

Chloe Kids cape

Cute ponchos from Pebbles

Cute ponchos from Pebbles

Some more cute options from Pebbles

Some more cute options from Pebbles

Posted in StyleFiles, coats, femaleComments (0)