27
Mar
OnLocation: StyleFiles

CATWALK CUTIES: There were almost as many tots in the audience as there were on the catwalk for the first ever Global Kids’ Fashion Week (GKFW) in London last Tuesday. Launched by AlexandAlexa.com, the online kidswear retailer, the invitation-only event saw Camilla Rutherford, Jemma Kidd, Jodie Kidd, Portia Freeman and their progeny on the front row at the first of two shows in the two-day event.
The key children’s wear trends for fall/winter 2013’s were showcased via creations from over 30 established and emerging designers, including Kenzo, Roberto Cavalli, Oscar de La Renta, Billie Bush, Mini A Ture and Issosy, on diminutive models that walked skipped, danced and cartwheeled down the runway at Freemason’s Hall.

No fashion week is complete without the obligatory after party so, for GKFW, the Lodge room was transformed into a children’s playland with a giant bubble machine, a manicure bar for little fingers from LittleBU, a photo booth and a popcorn vendor. It seems that fashion shows aren’t just for the ready-to-wear crowd anymore. “I don’t think [kidswear] is recognized enough, especially with the lesser known and emerging designers,” said model Freeman. “Since having my son, I’ve entered the word of children’s fashion and I love it!”

While Tuesday’s media and VIP event showcased coming trends for next season, Wednesday’s consumer show highlighted current spring/summer 2013 trends from brands including Rachel Riley, Munster Kids, Finger in the Nose, Billieblush and Mishka Aoki to ticket-buying members of the public, with the proceeds thereof going to the charity Kids Company.

With Romeo Beckham appearing in the current Burberry campaign, blogs dedicated to Suri Cruise’s style, designers angling to dress Harper Beckham and fashion watchers eyeing-up Blue Ivy Carter’s wardrobe, it was only a matter of time before a fashion week was dedicated to kidswear. That time is now.

“The time felt right to launch GKFW this year, to showcase children’s fashion in its own right and celebrate this thriving industry,” AlexandAlexa.com founder Alex Theophanous told WWD. “Since AlexandAlexa.com was founded five years ago, we’ve watched the children’s fashion industry grow and evolve in to a stand-alone category with its own trends and creative milestones.

“Each year another mainline designer branches out into kidswear — from Chloe’s ‘mini me’ girls collection launched in 2007, which is the current favorite of Harper Beckham, to Stella McCartney for Kids in 2010, which is one of AlexandAlexa.com’s best sellers. Alongside these global and established brands, we’ve seen emerging and independent children’s designers make their mark in the industry and gain a cult following — parents love discovering fresh new brands and we find they spend as much time hunting online for those unique kids’ outfits as they do for their own wardrobes.”

The two-day event is being funded by AlexandAxela.com, with production and styling costs for the shows being partially covered by the brands participating. “We have created a stand-alone brand [GKFW], which we aim to roll-out annually, or even seasonally, following our feedback and experiences with the debut event,” said Theophanous.

Source: WWD

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21
Mar
OnLocation: StyleFiles

CONVERSE COUTURE!

On Saturday 23 March, 6th April and 20th April the KIDS department @ Selfridges will be buzzing with families buying themselves a pair of Converse and customizing them on the spot! Kids will be getting crafty with studs, crystals and jellies! move over kids – you might just find some of the MiniHipster crew down there making some Cons our own :)

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23
Nov
OnLocation: StyleFiles

J Crew’s Kids brand CrewCuts seem to have really nailed the”Party Cool” outfits this season.

They are offering more than just the plain old formal boys suits. These outfits are really the mini version of a very dapper, super cool Man. These outfits really say – you know what, I have it going on! If you feel inspired by these outfits, send us pics of your Little Hipster in their Party Ready Gear, we would love to see them and share them.

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10
Oct
OnLocation: StyleFiles

Halloween is on the horizon, and whilst all the parents are busy planning  parties, ‘trick or treat’ outings and elaborate dress-up activities, we asked AlexandAlexa.com to create a supernatural selection of fashion to ensure your MiniHipster makes a scary impression!

Transform your children in to their favourite characters with AlexandAlexa’s fancy dress collection, which include pirate and fairy outfits from Lucy Locket and trendy hoodies and T-shirts from Munster Kids depicting skeleton and lantern faces. If your child prefers a more subtle touch, AlexandAlexa’s edit of paranormal accessories will send tingles up their spine. Glow in the dark stars for bedroom ceilings, Twilight-style wolf headwear from Australian brand Spirithoods, and a chic skull-embossed satchel from Miniseri are just some of the playful items on offer.

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01
Oct
OnLocation: StyleFiles

Sometimes we come across things that we fall in love with, or remember with fondness and they may not have anything directly to do with fashion – this Chiquita Banana commercial is one of those.

Produced by the United Fruit Company in the 1940’s, this commercial appeared only in movie theaters, and for over 50 years kept us humming its catchy tune. The voice of Chiquita belongs to MONICA LEWIS (who turned 90 in May 2012)

Maybe you will show your child/children, maybe they will watch it and want to eat a banana, or maybe not. Maybe you will just watch it and it will make you smile, like it did us.

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18
Sep
OnLocation: StyleFiles

GNOMIE is a new app (for ipad or iphone) for children that has all its illustrations completely drawn by hand. Add to this the fact that you can insert your own voice into the story so that your child can listen to your voice whilst listening to the story is just lovely.

GNOMIE’s creator, Alexs Petovitch,  wanted to ” translate the feeling of story time that we had as kids, as best I could to these modern devices.” So he created something with a hand drawn aesthetic – the illustrations being  all pen and acrylic – then adding the warmth of a parent’s voice.

These days it can get a little tricky to get your child to sit down and read a story from beginning to end, but if they can listen to a family or friend’s voice tell them the story – its all the more exciting. Check out the demo below and see for yourself.

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23
May
OnLocation: StyleFiles

Hey Mini & Maximus fans, for those of you in the Northern Hemisphere……Summer is almost here, and Mini & Maximus have just launched their new collection  “Rock, Paper, Scissors”! If you haven’t had a chance to see what all the excitement’s about, check out their newest video and see for yourselves….

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29
Mar
OnLocation: StyleFiles

Best Spring Accessories for Kids

Your to-do list this Spring probably includes: beating our your curtains, turning over your organic mattresses, getting your garden in order, and, of course, giving your wardrobe a lift with some great spring pieces.

You probably know that your kids like to celebrate the change in season just as much as you do, so to help make the start of spring even more exciting, we’ve made a list of accessories that will give your kids’ outfits that extra bit of color and pop.

Spring is the best time of the year for a fresh look and some bright new accessories. We’ve put together a mix of great new accessories from outstanding international brands like Hunter and Benetton, and you can find the link to each company’s website in the summaries below.

Boots

April showers may fall and when they do, your kids will be running straight for the puddles they leave behind. Luckily, Hunter has the right equipment and, with a new addition to their New Collection featuring a bumpy texture like a “soft rubber hedge-hog”, jumping into those puddles this year will be extra fun. Hunter has been making rubberized products for over 150 years and is THE essential British boot-making company, so your child’s little tootsies will get nothing but the best.

Light Scarves

Light Scarves are perfect for the changeable weather of Spring. Take a look at one of our earlier outfits (click here) which is an example of the way layering helps to be prepared for changing weather but can also perk up a simple outfit, like the pom-pom scarf does for this adorable Spring get-up.

Benetton does wonderful floral scarves for kids and tweens. Benetton prides itself on being young, hip, and global. The theme for their kids Spring 2012 Collection is ‘nature’, right on trend.

Another brand making fantastic floral scarves for children is that formed by two Danish designers under the label Épice. The scarves are made with artistic flair, and so colorful that they will bring brightness and whimsy to any plain coat or dress. A range of this Paris-based duo’s newest scarves is available at Smallable.

Hats and Hair Accessories

Hats are a must in Spring and British brand Barbour’s new ones do double duty. These sturdy hats are reversible with a fish pattern for boys and a red rose pattern for girls. The hat is also available in Barbour’s trademark tartan, which is olive green and red plaid.

US designers Andrea’s Beau have a beautiful selection of spring-themed headbands and pinch clips. All of their soft headbands are available with a choice of a double elastic band or adjustable elastic strap to ensure a perfect fit. They make all their products at their DC location and use recycled materials where possible, so with their sustainability and design cred, Andrea’s Beau is making kids’ fashion just a little bit brighter.

Eyewear and jewelry

If you’re looking to make a bold statement (and an investment in protecting your children’s eyes), then you may want to consider a high-end pair of sunglasses. Your kids will be ready for spring and summer sun with a pair from Gucci’s range of kids sunglasses. The lenses give 100% UVA/UVB protection from the sun’s damaging rays. Pink with violet lenses are the cutest option for girls, but there are white, brown, and blue pairs, too. In round, pilot, and aviator styles, your kids will be looking and feeling cool.

For something that is truly unique to your child, Imprecious Fingerprint Jewelry captures the one-of-a-kind beauty of a fingerprint and creates delicate silver charms. Moms can have jewelry made with the patterns of each of their children’s fingerprints, and children can wear a necklace that is distinctly theirs and a celebration of their uniqueness. Using non-toxic putty to take an imprint of your child’s finger, you then sent in to the company. Then, pendants are made using a silver precious metal clay which hardens into 99.9% pure silver that is both beautiful and strong. It’s also possible to add embellishments such as birthstones, initials, and tags.

Giving your wardrobe a burst of Spring energy is just what’s needed to drive winter blues away– out with the dark and drab and in with the bright, floral fun colors. It’s just what we needed.

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14
Mar
OnLocation: StyleFiles

77 Kids by American Eagle show us 3 ways to rock a pretty, flowy, pleated skirt…….

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16
Feb
OnLocation: StyleFiles

Maybe you shouldn’t try this at home without the help of you parents…… maybe if you are parent you could have some fun on a rainy day with your little hipster…..who doesn’t want to pull apart a shoe and make something fast and fun with it. Check this out:

Design Your Own Converse Racing Shoes

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