Polkadot What leggings are proudly made in the USA. The goal of the brand is to build creativity, confidence and self-esteem by empowering young girls to create what they want and express their individual personality through interactive design. They have taken a popular, versatile and comfortable clothing item – leggings – and turned it into a fun and interactive design piece with positive messages, by doing this the Polkadot What crew have made clothing that is fun, stylish, comfortable, bold, inspiring and empowering.

Zani Suttle, CEO of Polkadot What, explains the brand’s core beliefs:

“Fashion is an outer form of expression of oneself and kids should be allowed to wear whatever they want as it is an
important part of who they are, their growth and confidence.” She continues, “My goal is to make clothing for kids that is not only fun, stylish, comfortable and bold, but also meaningful, inspiring and positive to make an impact on their self-esteem at an early age.”

The collection is inspired by basic iconic shapes known and relatable to kids. Each print shape is given a positive matching personality that kids can select based on what they believe best fits them. For example, girls can mix the triangle and hollow circle shapes to create, “The Confident
and Creative You” leggings. Or, they can mix the star and filled circle shapes to create “The Superstar and Happy You” leggings. By choosing the prints they want, it empowers them to create, discover whom they are and proudly represent their leggings.

Polkadot What spreads its positive mission internationally teaming up with The Lunchbox Fund – a non-profit organization that provides daily meals to impoverished school children in South Africa. For every one creation and purchase of a legging, $1 will be donated to the Lunchbox
Fund to provide two school lunches to two children in South Africa, giving them the energy to create, be confident and happy too.

Its never nice to see shops closing down, especially in these tough times

Baby Pressies is unfortunately having to say good bye to their organic, ethical and sustainable store and are offering savings of up to 80% off!

77 Kids by American Eagle show us 3 ways to rock a pretty, flowy, pleated skirt…….

J Crew have certainly ’shoozed’ up their Children’s collection, Creative Director, Jenna Lyons may be drawing inspiration from her son’s wardrobe or she may just be shrinking down the grown up styles to offer some mini me items for kids. Whatever they are doing, it allows parents to be able to purchase some pretty cool outfits at a very affordable price.

BURBERRY CHILDRENSWEAR SPRING SUMMER 2012 is out on the shelves and it doesn’t disappoint.

There is lots of piping, crochet details, geometric patterns and sheer panels throughout the collection with their key colours reflecting the trend we are seeing come through this season:

Blues – china blue, imperial, kingfisher and military | Greens – turquoise, racing, dark canvas and bright jade | Yellows and Oranges

Little Ruler, founded in September 2004 by ‘80s skateboard legend Jeff Kendall and his wife Maureen, was inspired in part by Jeff’s former profession and in part by the birth of their two sons:

“Until we had Cole, I had no idea just how hard it would be to find cool clothes for kids,” admits Jeff, who says nothing about how uncool it is to spit up on dad when he’s feeding you strained carrots.

Luckily, with Jeff’s senior marketing position with NHS, a Northern California skateboard, snowboard and surfboard manufacturer, he was able to custom-print some one-pieces and junior t-shirts with cool brand logos. Maureen recalls, “When our kids wore this stuff, the reactions from people made us realize that skaters and skate fans of our generation may have become parents, but they haven’t lost their passion. So we founded Little Ruler to share that passion with the little ones in their lives.”

Not that Little Ruler appeals solely to skaters and skate enthusiasts. The San Jose Mercury News crowned the brand its “Find of the Week,” its punk styles have graced the pages of parenting and entertainment magazines, and “Access Hollywood” spotlighted its rising popularity among the celebrity mom set. For dressing her kids Maddox and Zahara, Little Ruler is Angelina Jolie’s “favorite fashion line,” and new moms Britney Spears, Jennifer Garner and Gwen Stefani, as well as Jason Lee, have also embraced the brand for its “edgy style with attitude.”

Maybe you shouldn’t try this at home without the help of you parents…… maybe if you are parent you could have some fun on a rainy day with your little hipster…..who doesn’t want to pull apart a shoe and make something fast and fun with it. Check this out:

Design Your Own Converse Racing Shoes

The new Stella McCartney Kids collection unites the spirit and energy of children, while continuing to
reflect the designer’s signature modern aesthetic and ethical values. Stella’s signature muted colour
palette is mixed with bright denims, colourful prints and detailed embroideries in a variety of contrasting
colours like hot pink, bright melon, ultra orange and truck red.

Plus, her ever present humorous printed t-shirts include dinosaurs in sunglasses, banana cowboys and lively citrus fruits.
Denim features throughout the collection and includes the western-inspired Samuel shirt (ooh we love) as well as the
wide leg Jet jeans (’bout time) and the patch pocket Taz shorts in dinosaur khaki.

As in previous seasons, highlights of the collection include “mini-me” pieces that have been adapted
from Stella’s main collection and shrunken down for kids, such as the Flo jumpsuit, the Deborah denim
dress, the embroidery anglais Ettie dress and the Suzy dress in yellow and blue strips with puff
shoulders.

Continuing the support for Meat Free Monday, a percentage of the sales for the 8 items featuring a
“horse print” will contribute to the awareness campaign.

Our pick of the accessories Stella has designed this season are the embroidered Cherry cowboy boots and the ‘Linda’ sandals – they are super cute.

The Cambridge Satchel Company make traditional leather satchels. Founded by Julie Deane, who was motivated to find a way to place her daughter, who was being bullied at her school, into a private school. This company is only 4 years old but these made in England IT bags are very cool accessories that your kids can easily put their snack boxes into.

The Fluro Satchels

Some colours for the boys

To celebrate the launch of their own label, Kickle, AlexandAlexa.com, one of our fav online kids stores are running a competition to win loads of prizes.

All you need to do is click on their facebook page and then share their competition and then you are in the draw to win – sounds easy?

Let us know if you win!