Mini and Maximus are having a sale and there are plenty of artcollab tees and art tees for kids by kids tees in the mix….

Its always fun to mosey around this site as they always have something new and interesting to look at, but our most favourite part of FRUiTS is the vintage section. Their is nothing more adorable and cooler than vintage Japanese kids clothing, and at the moment they are having a clearance. We have found some WONDERFUL pieces below……..

80's bright yellow top with patch work japanese denim skirt.

Adorable 50's inspired jumpsuit. Wish they had one in grown up size

more Japanese denim with a bright red tee

Funky bright orange shorts with lace detail

Its out there and its fun and will look its best with a pair of jeans

traditional japanese tatami (flip flops)

With little77 and 77kids by american eagle, everyone can get affordable and kid-cool stocking stuffers for all—even the littlest ones in their life. 77kids.com is worth a looksie for goodies to help spread holiday cheer!
(Orders placed until December 21st are guaranteed to be delivered with standard shipping by Christmas)

An extra bonus: The website just launched their Snowy Sale! Here are some great “quick grab” gifts to fill the stockings this Christmas…….

For Baby Boys: Cozy Nordic Trapper & Mitten Set, now $19.95 and Little77 Little Doodle Body Suit, now $5.95

For Baby Girls: Little77 Pretty Snowflake Trapper & Mittens, now $19.95 and Pretty Stripe Tights, now $7.95

For Toddler Boys: 77kids Chunky Slipper Socks, now $14.95 and Rugged Flake Trapper, now $14.95

For Toddler Girls: 77kids Pretty Cable Slipper Socks, now $14.95 and Pretty Alpine Trapper, now $14.95

For Grader Boys: 77kids Jingle Jolly Boxer 2-Pack, no $9.95 and Everyday Striped Gloves, now $7.95

For Grader Girls: 77kids Girly Stripe Everyday Scarf, now $7.95 and Ribbon & Chain Necklace, now $7.95

Only 1 month old, this great online store has plenty to look at (and buy)! We had a chat to Mini Wardrobe’s co founder, Caroline Kendal, about why you should check out this fabulous shopping site. Mini Wardrobe is also offering MiniHispter fans 20% discount on purchases, just enter the promotional code MINIHIPSTER20.

When did the site start and what was your inspiration?
Caroline: “MiniWardrobe has just celebrated its one month birthday but the idea has been brewing for a long time. As a mother I was frustrated at the cost and inconvenience of having to traipse from shop to shop, whether it be online or on the high street, looking for single items for my children. I wanted to find a good mix of brands and styles in one store. I also wished I could find a children’s website where the clothing was not only put into categories but styled as an outfit too, therefore, simplifying the process. For me, it was really important that customers could gauge how an item would look on their own child. This was the inspiration behind taking good quality photos of the outfits on real children with a zoom facility so that you can even see the textures if the fabrics. We want to welcome everybody at MiniWardrobe and so have ensured that we source a broad range of looks that can suit most people’s budgets.”

What is behind your process of selecting the brands?
Per: “Having seen the end result of luxury brand kids lines, coming through the doors of our warehouse, we realised that you don’t always get what you pay for, especially in children’s clothing. Often, luxury labels allow their quality standards to slip after a time or, otherwise, sacrifice quality for snazzy merchandising and promotion. This is not what we want to provide at MiniWardobe. We have, therefore, decided to focus on brands that produce genuine quality for the price they are charging. This has lead us to seek out new and relatively undiscovered designers who want to make an impact with their collections and for whom quality is paramount. We also want to offer variety within our clothing, and have set about to provide looks from the more traditional through to urban and from sleepwear through to outerwear.”

How are you different to other online childrens stores in the UK?
Caroline: “Well there’s a whole list, are you sitting comfortably?!
a) We have built a website to appeal to even the most technophobic of visitors, the site is easy to navigate, has great product photography and zoom functions, as well as detailed product and sizing information and a truly straightforward checkout process.
b) All of the outfits are photographed on a real child (customer’s children, not models) and then organised into one of our clothing collection categories, according to style. This means that the customer can buy the whole outfit in a single click of a button.
c) We have developed a loyalty program so that points can be put towards future purchases or donated to one of our specified children’s charities. Customers can earn these points, not only by shopping with us but by helping us review products, or by recommending us to their friends. We even award site visitors with points before they have actually bought anything, merely for registering their details.
d) We have a Kids Area. We want everyone to feel welcome in the Wardrobe, not just the adults, but the children as well. We recognise that kids are becoming increasingly involved in picking their own clothes and we want to help the feel included. In the Kids Area, we provide educational games and activities and once they have completed them, the child can earn loyalty points of their own. These can be used to purchase a special gift or can be donated to our chosen children’s charities.”

How do you give back to charity?
“We are building up a portfolio of charities in order to give our customers, adults and children alike,  a good choice of worthy causes for them to donate to. Points earned in our loyalty scheme can be donated to these charities and we are also implementing an ‘add to charity’ button at the checkout so that customers can supplement their donations, easily. We are focusing on children’s charities, which we feel is in keeping with our site but particularly because we appreciate the value of teaching children the value of charity at a young age. We know that they empathise with kids less fortunate than themselves and, therefore, will have a better understanding of the wonderful work which these children’s charities do.”

To make way for their new fall collection Questkids is having a big end-of-summer sale. All items are 25% off!!!
Simply use the promotion code QK1002 when shopping through their website.

Below is a sneak peak, “behind the scenes” from their fall collection photo shoot.