Jake is 10 years old and has cerebral palsy. But this does not stop him looking cool and having fun. This is his label ‘Jakes’. The range is for adults and kids but is boys only. Sorry girls. The designs are simple and very cool with a small selection tee shirt designs for kids but large for adults. A percentage of the profits goes towards providing for Jake’s future with a further percentage going towards charitable organisations that support Cerebral Palsy.

Jakes of Soho also has a celebrity following with David Beckham a big fan.